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What’s the Ideal Content Ratio?
When I read the post, Should your social media strategy follow the 4-1-1 rule?, it reminded me of the guideline that I often share when people ask me about the best approach to posting content on...
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Content Calendar 101: Tips and Tools
So, you've got a content strategy in place. Now, you need to look at day-to-day implementation of your communication channels. Enter your new best friend: The Content Calendar. Do you use content...
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Key Metrics for Content: Part 1
Content can require a lot of resources to plan, create, and maintain. So, it's only natural that people would like to measure its usefulness and success. What are your key metrics for content? But, how...
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Key Metrics for Content: Part 2
If you haven't read the first part of this post, please check out Key Metrics for Content: Part 1. In this post, we'll explore additional areas of success measurement in content: Newsletter Metrics,...
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Top 3 Tips on Professional Blogging for Newbies
Does your company or organisation have a blog?One of the most daunting things to start on the web is a blog. Yet, it's probably one of the most useful online property that you'll ever have as an...
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The Basics of Content Inventory for a Better Website
If you run a website or a blog, then you would have developed enough content for your organisation's web presence. How familiar are you with your site's content? Is it time to do a content inventory or...
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Content Workflow
When working in teams, understanding workflow is important. It helps to sort out who's doing what, and how. And, the bigger the team, the more critical it is to connect the workflow dots. That's why...
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Social Media Tip: Rewind and Repost
Do you repost content on social media?When you're struggling to post new content on your social media platform, you need to remember: It's okay to re-post older items. Re-posting older content is...
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Top 3 Email Marketing Tips for Beginners
One of the things that we haven't talked about much here at Vervely is email marketing. Perhaps, partly because out of "The Big Three of Online Publishing," email marketing seems the least sexy. It...
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5 Content Ideas for Nonprofits and Businesses
Most content creators for nonprofits and businesses tend to focus solely on their organisation. They talk about the usual news, announcements, and reports. While there's nothing inherently wrong with...
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Do You Need To Boost Your Reach With LinkedIn Pulse?
Tips and Insights from LinkedIn Pulse Expert Publishers Ever since LinkedIn first introduced its publishing platform over two years ago, LinkedIn Pulse has been gaining in popularity. In March 2014,...
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